I was seeing this very interesting TVC of Max New York Insurance...the punchline being KARO ZYAADA KA IRAADA ( meaning 'make a resolve for more'). Let me run you through it (those who remember and have seen it, please bear with me).
A youngster with long curly hair and music on his ears crosses a road. As he does, he looks at a slightly older guy waiting at the signal on a macho bike and wonders ''WISH I HAD A BIKE LIKE THAT''. Now the teenager on the macho bike looks at another guy on a bike with a hot girl behind him and wonders "WISH I HAD A GIRL LIKE THAT BEHIND ME"....The hot girl behind the 3rd guy looks (as she waits at the signal) at a woman taking care of her child in a pram and wonders '' WHEN WILL & WISH I COULD BE AS CARING A MOTHER AS SHE IS"....This young mother as she walks her baby passes a jewelry store and inside sees a rich middle aged man holding a beautiful necklace and she wonders " WISH I HAD MONEY ENOUGH TO BUY THAT OR WISH I WAS THAT LUCKY WOMAN WEARING THE NECKLACE"....Finally that middle aged man is in his car, looks at a teenager with long curly hair crossing the road (remember that first boy?) and brushes his bald plate wondering " WISH I HAD NICE LONG HAIR LIKE THIS".
Run this entire sequence with Kishore singing the track in the background with his trademark yoodleiooooe!! Isn't it interesting to look at so many thoughts flying at a traffic signal and I am sure all these thoughts are for real.
I was left with the strong thought that humans despite all that we may have, constantly crave and aspire for those we don't. A slightly different version of 'the grass is greener' funda.
As I write this, I remember watching SRK saying in an interview (when asked how he looks at what he has & doesn't have in life) - "What I have was meant to be mine and hence I am happy. What I don't was never meant to be and hence I am never sad about it" Nice one SRK!!
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